About ALPS Brands

At ALPS, we pride ourselves in exceeding our customers' expectations. When Dennis Brune started ALPS Mountaineering in 1993, his expectation was to provide exceptional gear to enhance people's active lifestyles. ALPS is an acronym for "Active Lifestyle Products and Services," and the focus has always been on encouraging and enabling active lives in the outdoors. Brune also expected that creating the company and the brand would allow him to enjoy more time with his family and their active lives.

Now, years later, those expectations--like ALPS gear--have been exceeded, as the ALPS family of brands continues to grow, and all of Dennis and LaRayne Brune's adult children and their spouses have integral roles in the company. Even the grandchildren can usually be found at ALPS headquarters, which has been built out of and around their home. In 2015, they officially out-grew their Lyon campus and purchased a 100,000 sq. ft. building in the city limits of New Haven, where the bulk of their warehousing staff and products are now located.

The ALPS family of brands offers quality performance gear at an affordable price. Customers will often purchase ALPS gear based on its fair price, and then be happily surprised when the product is in their hands--the style, quality and usefulness far surpass what the price tag might suggest. The talent and knowledge that ALPS employees bring to the brand results in beneficial partnerships, creative sourcing and exceptional product lines.

When ALPS was built, it was much like building a house: a skillfully built structure for one family. As the family of brands has expanded, the builders have expanded the house with enough rooms to encompass all facets of outdoor life. The core structure remains: excellent products for active lifestyles. Now, ALPS is constantly evolving to bring together and provide gear for campers, hunters and hikers--and those who do it all. ALPS Brands currently markets 3 of their own brands: ALPS Mountaineering, ALPS OutdoorZ, and Cedar Ridge. In addition, they also license Browning Camping, Delta Waterfowl Gear, NWTF, and RMEF.

What began as a small company dedicated to encouraging active lifestyles with high quality products has turned into a family of innovative and collaborative brands. ALPS looks forward to many more years of continuing to exceed your expectations.

ALPS Mountaineering

ALPS Mountaineering began in 1993 with a singular mission: to create durable, high-performance products without the premium price tag that consumers would expect to find on such high-quality outdoor gear. For over 20 years, we have continued to expand our product line into a wide range of categories including tents, packs, camp furniture, sleeping bags and air pads. In addition, all of our products are backed by an industry-leading lifetime guarantee, ensuring that ALPS Mountaineering will be with you on all of your future outdoor adventures.

ALPS OutdoorZ

ALPS Brands established ALPS OutdoorZ in 2007 with the mission of developing affordable, performance-driven hunting gear. Years later, after releasing their first group of hunting products, ALPS OutdoorZ has grown to offer packs, furniture, gun cases, sleeping bags and ground blinds. Brought together by a shared passion for wildlife and conservation, ALPS OutdoorZ is a proud sponsor and licensee of RMEF (packs, gun cases, and luggage) and NWTF (vests, packs, blinds, gun cases and furniture).

ALPS' dedication to conservation mirrors the dedication and loyalty to the customers. Wildlife conservation, habitat protection and safeguarding our hunting heritage for future generations is an integral part of the foundation of ALPS. Brune says, "I believe for those of us who are fortunate enough to have our careers in the outdoor industry, we have an obligation to give back to those people and organizations who are helping to grow and protect our natural resources." ALPS supports The National Wild Turkey Federation, Rocky Mountain Elk Foundation, Sportsmen's Alliance, Delta Waterfowl, Whitetails Unlimited, Conservation Federation of Missouri, Backcountry Hunters & Anglers, Quail Forever, Quail & Upland Wildlife Federation and National Deer Alliance. In 2016, ALPS was awarded the National Wild Turkey Federation Corporate Achievement Award.

Browning Camping

ALPS first partnered with Browning in 2009, when it started developing the Browning Camping line of products. Browning Camping takes the Browning motto of "The Best There Is" to heart, producing outdoor and camping gear of only the highest quality. This ensures that every item we manufacture is worthy of the world-famous and highly trusted Buckmark. Using only the highest quality fabrics, components and construction techniques, Browning Camping gear stands above the crowd in terms of quality outdoor products. You'll be hard-pressed to find a better hunting blind, tent, sleeping bag or camp chair on the market today. Backed by an industry-leading lifetime guarantee, Browning Camping gear truly is "The Best There Is."

Cedar Ridge

ALPS created the Cedar Ridge line in 2012 to help budget-conscious consumer be able to purchase a "starter set" of camping gear. The ALPS quality and craftsmanship is still there, and Cedar Ridge's easy-to-use tents, sleeping bags and air pads let new campers stick to a budget while still enjoying the outdoors. At ALPS, our goal is to make all outdoor activities accessible and enjoyable, and our Cedar Ridge line will allow more people to experience the joys of camping under the stars.